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Main Street Renaissance...

As Main Street Kent continues to work with downtown merchants and property owners to create a Main Street renaissance in Kent, I happened upon a news article describing very similar work in downtown Columbia South Carolina.  Admittedly the scale is different but the components that they’re trying to use to renew their downtown, including a downtown presence for the University of South Carolina, arts, parking, unique shops, streetscaping and pedestrian connectivity all ring true to the Kent experience.

Before you read the article, I’d recommend checking out the University of South Carolina’s InnoVista web site to see how the project puts the University at the center of Columbia’s downtown renaissance.  I’d say this is the best example of synergizing (is that a word?) downtown revitalization with university aspirations that I’ve come across anywhere.  I made sure to share the site with our Kent State folks too.

Here’s the newspaper article:

Retail, residential and office coming together for a Main Street renaissance

By JEFF WILKINSON

When New Yorker Dorothy Garone was looking for a place to open a Manhattan-style bagel shop and deli, the choice was easy.

“Who wouldn’t want the Kress building?” Garone said of the art deco storefront across from the Columbia Museum of Art on Main Street. “Location is everything and this was a match made in heaven.”

Garone plans to open Gotham Bagel Cafe in December when a Main Street streetscaping project is completed. She will be the first new retailer to locate on Main Street after the city finishes the $4.7 million beautification project in the 1500 and 1600 blocks.

Many hope it will mark a resurgence of retail on the venerable street — something experts say is needed to complete Columbia’s growing downtown.

“For any city to be a success, its downtown has to be vibrant and that includes retail,” said Amy Stone, vice president for retail recruitment for the City Center Partnership, which promotes investment in the business district.

“We want downtown to be active and enticing,” she said. “Main Street is a big part of that.”

Over the past decade, downtown has been reinvented to position the city for a 21st century, knowledge-based economy.

The Vista, the Three Rivers Greenway, downtown residential development and USC’s infant research campus, Innovista, all are intended to attract high-tech businesses and their workers, as well as high-income residents and free-spending tourists.

But retail has been the missing link, Stone said.

A recent study of downtown showed Main Street between Gervais Street and Laurel Street — particularly the rows of storefronts in the 1500 and 1600 blocks — as a prime location for new retail stores.

But there are many problems on the street:

• Many storefronts are threadbare and need upgrading.

• Parking is scarce.

• Panhandlers scare some shoppers off.

• Main is separated from the Vista by busy Assembly street.

• Traffic counts, meaning the number of cars traveling down the street, are low because Main dead ends at the State House.

• And the razing of scores of storefronts over the past 30 years for high rises has left few places for new stores to incubate.

Mayor Bob Coble said he hopes the completion of the streetscaping project will be a trigger for renewal of Main Street,

“It’s a great opportunity for renovation and restoration,” he said. “I would encourage people to invest and be part of Columbia’s renaissance.”

But David Lockwood, senior vice president for leasing services for the Colliers Keenan commercial real estate brokerage, said it could take some time for new retail to take hold.

“It will be a slow transition,” he said. “But the health of the entire market depends on the health of Main Street.”

RETAIL FOCUS

Main Street has been the city’s commercial core as long as there has been a Columbia.

But horse and buggy gave way to the automobile. Desegregation caused many whites to flee to the suburbs. And suburban malls killed downtown department stores.

Then, in the past three decades, whole blocks of storefronts were razed for high-rise office buildings — many built with little or no street-level retail.

All this conspired to effectively remove Main Street as a destination for shoppers.

Today, only the 1500 and 1600 blocks bear a resemblance to the retail district of old. They are a hodgepodge of wig shops, jewelers, clothiers and sundry other retailers, many of whom have been operating there for decades.

But even that base has been eroding.

Although stalwart Sylvan’s and Kimbrell’s Furniture are still in business, the iconic Lourie’s and Main & Taylor Shoe Salon shuttered earlier this year.

Andrew Zalkin, owner of the Army Navy Store in the 1600 block, accuses the city and the City Center Partnership of turning its back on retail through the years in favor of office towers and residential development.

“There was a lack of promotion and publicity,” he said. “And there was a lack of unity among merchants,”

Matt Kennell, president and chief executive of the City Center Partnership, agrees.

But “it was a deliberate strategy,” he said. “You have to start somewhere. And until there was residential and office to support retail, it wasn’t worth the time. But I understand the criticism, and it is warranted.”

Kennell said that because of the success of residential and office, “we can now focus on retail.”

Last year, Stone was hired to pump up recruitment of businesses, he said. Already, she has helped locate four new businesses on Main Street — Uptown Gifts, Dunkin’ Donuts, Wilder Realty and Gotham Bagel.

“It’s working a little better than we hoped,” Kennell said. “We were expecting maybe two a year, and we already have four. And, maybe, we’ll have a couple more before the end of the year.”

Coble is also pushing for a city program to help building owners, particularly in the 1500 and 1600 blocks, replace the dated facades many installed in the 1970s.

“While it hasn’t been presented to council, staff is looking for ways to do it,” Coble said.

RESIDENTIAL

Unlike retail, Main Street has seen stunning successes in two other areas: office and residential.

Main has two new high-rise office towers and there is another in the works as high-powered banks and law firms elbow to be nearest the State House in the most impressive office suites.

And residential is thriving.

There are now 110 units on Main Street, both apartments and condominiums, with an occupancy rate of 98 percent. That is a development many people would have thought was preposterous a decade ago.

The father-son team of Tom and Jeff Prioreschi own all of those units.

Columbia’s pre-eminent urban pioneers, the Prioreschis, through their Capitol Places firm, own five buildings on Main, including Tapp’s, Kress and Barringer.

Jeff Prioreschi said that while the condo market is slow, apartments are doing very well. He noted 73 of the 75 apartments that he and his father have in the 12-story Barringer building are leased at rents of $700 to $1,600 a month.

“Gas prices are helping our business model,” he said. “These days, some people just don’t want to commute.”

There might be more opportunities for residential in the 1500 and 1600 blocks, Prioreschi said. “But you really have to pick and choose what your do. We don’t have any project planned at the moment.”

Kennell said that nonhistoric buildings in those blocks could be razed and modern, mixed-use buildings built in their places.

The projects could be similar to the Prioreschis’ 1530 Main building — which includes storefronts, residential and live-and-work units — but still matches the street’s historic architecture.

“There might be opportunity for selective demolition,” Kennell said. “And it would be hard to see someone putting a bank or a law office there.”

PARKING PROBLEMS

While new office space and residences on Main are a boost to retail, there are still challenges.

“Parking,” said Steve Rowland, owner of Drake’s Duck-In restaurant, a Main Street stalwart since 1959.

Parking already was sparse on Main Street before the streetscaping project eliminated four on-street spaces in front of his restaurant at 1544 Main St. to provide a loading zone.

To tackle the limited parking on Main, the city has a parking garage in the works, Coble said.

But many people, particularly females, are not comfortable with parking garages, said Bill Pruette, manager of Sylvan’s, Main Street’s oldest retail store, at 111 years.

“Our customers don’t like parking in garages, and they don’t like walking a long way.”

And the garage’s location is problematic.

The city is planning to build a 600- to 800-space garage, Coble said. It already owns two sites that could be used — one at Taylor and Sumter streets and one at Blanding and Sumter streets. But Kennell and downtown merchants say neither is a good spot.

“It needs to be as close to Main and Hampton as possible,” Kennell said. That intersection is the center of the six blocks of Main Street’s commercial corridor.

Kennell promotes a site at the corner of Assembly and Hampton streets, across from the Richland County Library. But the site is owned by multiple parties and the city has not been able to negotiate a price that is within its budget, Coble said.

Also, a potential buyer for the Palmetto Center wants parking, too, and that has to be figured in the mix, the mayor said.

PANHANDLING

As the city of Columbia has struggled with the issue of homelessness, Main Street also has carried the brunt of problems stemming from it, mainly panhandling.

There are two shelters in the Main Street area: The Salvation Army on Main at Elmwood and the Oliver Gospel Mission at Taylor and Assembly streets.

The Midlands Housing Alliance, a group of business and church leaders, also plans an expansion of the Salvation Army site.

Another shelter has long been planned by Christ Central Ministries for a site across the street from the Bank of America building at Main and Richland streets.

That shelter has been discussed for years, but no firm plans have been made public.

Panhandlers in the area have led to a perception among many that crime is problem on Main Street.

Heightening those concerns were an armed robbery in the parking lot of the Main Street Methodist Church earlier this year and a rape last month behind the Tapp’s building.

Since those incidents, the city has beefed up patrols around the church and the street, and the City Center Partnership has increased the visibility and the patrol hours of its “yellow shirt” safety and security teams.

Those teams, paid for by partnership dues and a $100,000 city grant, clean graffiti, provide directions and even give people rides to their cars in a golf cart or an SUV.

But most importantly, they are eyes and ears for the police, Kennell said.

Jocelyn Sanders, manager of the House of Fabrics on the 1300 block, has noticed a difference.

“We used to have lots of panhandling,” she said. “But we don’t get that many anymore.”

GET PEOPLE WALKING

The best hope to overcome many of the challenges facing Main is to get people on the street, walking, said Ryan Hyler, director of marketing and research for Colliers Keenan. That creates a built-in customer base, a feeling of security and the image of a vibrant city.

“Without significant pedestrian traffic, it will be difficult” for new retail to take root, he said.

Main Street boosters are excited about Nickelodeon Theater moving from south Main to the old Fox Theater in the 1500 block.

The art house theater hopes to open in early 2010, executive director Larry Hembree said.

It would attract people to the street at night — a rarity now except for diners at Hennessy’s or Mac’s on Main and the occasional evening event at the art museum.

Connecting the Vista to Main Street also would improve foot traffic, Coble said.

“Connectivity” always has been an issue downtown, with its disparate districts divided by wide boulevards.

The main problem is Assembly Street. It divides the Vista from Main Street and Innovista from USC’s main campus. In places, it has six lanes of traffic and two lanes of on-street parking. That creates an intimidating gulf through the center of downtown.

“I know some people who will get in their car in my building (the Capitol Center) and drive three blocks to the Blue Marlin,” Kennell said.

However, a complete, $100-million-plus streetscaping and railroad relocation project for Assembly is years away.

In the meantime, Fred Delk, executive director of the Columbia Development Corp., which guides investment in the Vista, is advocating creating “pedestrian islands” at key intersections that would make the trip across Assembly less daunting.

“It would be a place where a woman with a stroller would feel comfortable if she got caught between lights,” he said. “And you could do it with paint, a little landscaping and with only losing a couple of parking spaces.”

Garone, who is opening Gotham Bagel, said drive-up and foot traffic, and delivery and wholesale operations all are important aspects of her business.

“We parked at the front of the building at 8 a.m. one morning and there were more people walking on Assembly than Main,” she said. “We hope with some good advertising we can pull them in.”

Garone is optimistic the north end of Main Street will spring back to life when the streetscaping project wraps up in December.

“I’m just grateful,” she said, “that we are opening after it’s finished.”

Advocating Contrarianism...

When it seems like all the news these days is bad news, I’ve decided to fight back by embracing my contrarian side.  You say tomato I’ll say tomoto.  Despite the forecast for another 365 days of doom and gloom I’m sure that there’s a sunny side of the street so I’m putting on my sun tan lotion and stepping out.  I’m not trying to be a poly-anna but seriously what’s the alternative here?  We can run but we can’t hide so I say we turn and fight.  To heck with the economy.  If it doesn’t want to cooperate we don’t need no stinking economy.  From now on the economy can talk to the hand because the head ain’t putting up with it anymore.  One of the things I love about Kent is it’s rebellious spirit and it seems to me we need that now more than ever.  If the economy wants to push us around we’re going to push it right back.  Let’s get ready to rumble.

The cynics would say these are economic forces beyond our control, so give it up Kent there’s nothing you could do about it.  That’s true we could roll over, throw our hands up in despair, wave the white flag and cry uncle but who wants to play the role of the victim in this economic drama?  I sure don’t.  I prefer the maverick outcast that never learned how to play by everyone else’s rules and right or wrong he took matters into his own hands.  That guy may lose but he’s going down in a blaze of glory of his own doing rather than playing a role in someone else’s script.  I see a lot of Kent in that guy.

I always appreciate the decorated captain who in his dress uniform stoically went down with his sinking ship (usually in full salute) but that’s where his plot line ended.  It always seemed to me that the swashbuckling pirate had a lot more sense as he swung from the mast line to get off the boat before it sank so his tale could carry on.  Maybe I’ve watched Pirates of the Caribbean too many times with my kids but that reckless spirit in the face of adversity keeps me on the edge of my seat ready for whatever the future throws at us tomorrow.  I see a lot of that pirate in Kent too.

Without delving too far into philosophical debate I guess the bottom line for me is that we can accept our economic fate as a fait accompli or we can try to participate in changing it.  For me, Kent is worth fighting for and I’m not planning to go down without a fight. Picking up on yesterday’s retail theme that means we understand that a growing number of national and regional retailers are cutting back expansion plans but we’re not going to call it quits — we’re just going to roll up our sleeves and get busy.

That means more cold calls.  More aggressive outreach efforts.  More networking.  With the same number of cities competing for a smaller number of retailers looking to open new stores it’s gut check time.  It may be pie in the sky dreaming but we’re sticking to our goal to fill all of our vacant retail store fronts.  We may not get there but we’re sure going to try.

While there will always be some retail building turnover due to renovations or replacement locations, the rate of new retail space generated in 2008 to open in 2009 is down sharply from previous years according to the latest data from McGraw-Hill Construction through July. From January to July of this year, all retail subclasses tracked by McGraw-Hill Construction slowed by more than a third (down 37.4 percent from last year) compared with similar periods during prior years. The only retail property category that is still seeing impressive growth is freestanding drug stores, which showed an 18.5 percent faster rate of expansion in 2008 than in 2007. Supermarkets saw a slight increase of .9 percent increase in new square footage in 2008. McGraw-Hill reported the drugstore and grocery categories both represent consumer spending staples.

Retail in mixed-use properties is down more than 40 percent in 2008. The 2009 outlook for national retail expansion doesn’t look to improve – at least according to the Urban Land Institute’s and PricewaterhouseCoopers’ annual Emerging Trends in Real Estate report. In the report, more than 700 commercial real estate experts were surveyed for their opinion of the prospects of property types in 2009.

Respondents ranked retail property types only above for-sale housing. On a scale of one to nine, with nine being excellent and one being abysmal, retail was scored at 4.26 as an investment option and a 3.95 rating as a development option. Across the board, the report found that experts expect the commercial real estate industry to experience a rough – and lengthy – correction.

This adds up to high stakes in a notoriously low margin business so numbers count more than ever before.  Retail decisions are being put through the data ringer as no one is willing to risk entering an uncertain market without solid data to go by.  That’s why we spent the time to get industry data on our trade area through the Buxton Company last year.  We are using that data to help the retailers see through the risk and make decisions to locate new businesses in Kent.

We see this economic climate as a chance to push harder.  With limited budgets we’re making sure that developers know us, know Dan Smith our Economic Development Director, and we’re making sure they know that they can call anytime to get information about land in the city, permit process or anything else.  We tell anyone that calls that if they’re working on getting something up and going in Kent, we’ll be their adjunct staff. Tell us when and where and we’ll be there.

A lot of communities may be thinking ‘duck and cover,’ ‘hope and pray,’ ‘batten down the hatches,’ but we taking a good, long look at ourselves and our inner workings in order to improve, and trying to play on our strengths.  Despite the economic malaise retailers have to grow to survive and what matters to them is the same thing that’s always mattered: location, opportunity, cost and demographics.

We believe that retailers will be looking for expansion opportunities that are more inline with a newer, tighter growth plan.  They’re going to be looking for that perfect location, possibly consolidating, and that’s happening with several retailers, like Old Navy, owned by Gap, which is moving to a retail square footage of 2,000 or 3,000.

Our challenge is to find and show retailers that our community is that perfect place for their location profile.

Retail Schizophrenia...

There’s no question that this less than stellar business cycle we’re in has put a hurt on many parts of our economy but with the news media proclaiming nothing less than the economic version of the apocalpyse it’s tough to get a handle on what is real and what is media induced hysteria.  I am in no way trying to make light of some very serious troubles but if we’re going to be part of the solution we’ve got to understand the problem clearly, and I’m having a hard time reading the tea leaves on this one.  I’ve read that consumer confidence is down but consumer spending is up in some areas.  Go figure.  The Gap is hurting but Aeropastale is setting same store sales records.  So is the whole economy sour or just some sectors and just some stores?  This stuff matters because as the economy goes so goes the viability of our City government.  Then throw in a community goal of revitalizing downtown Kent and the state of retail takes on an important local dimension.

The City of Kent is not a mall or plaza owner but there is an expectation that the City is a player in the retail game.  When retail falls short City Hall hears about it.  Retail has become a tangible intangible under the umbrella of quality of life that consistently shows up on city surveys as an expectation of citizens for the community they choose to live, do business and play — and citizen expectations are what we’re in business to satisfy.

Actually, believe it or not some cities have taken the retail leap themselves and have opened small retail shops to sell city related merchandise.  I’m not ready to get into the discount retail world but I have to admit it’s a creative way to raise funds for city operations.  And as the New York City store proudly claims: 100% of all proceeds benefit The City of New York.

Here’s a quick tour of some of the more interesting city sponsored retail outlets:

Albuquerque, New Mexico,  sells t-shirts, police ballcaps, fire memorabilia, historic photos, computer mouse pads, golf shirts, key chains and mugs.

Grand Rapids, Michigan, sells the same types of clothing and memorabilia including golf balls, umbrellas, and winter hats.

New York City, New York, sells some unique gifts like manhole cover coasters, tote bags, water bottles, reports and publications, magnets, posters, city trucks, home accents, holiday ornaments, stationary and puzzles.

Again, we’re not planning (or even talking about) opening our own shop to sell used manhole covers for use in your home as door jams here in Kent but you have to admire these cities’ creativity and direct intervention in digging their way out of economic doldrums.  If you check out the NYC store they actually have the official squirrel mascot stuffed animal — maybe it’s time to put our black squirrel on the market too.

In the meantime, I’ll keep trying to reconcile the mixed signals we’ve been getting about the Kent retail trade area. One the one hand the Phoenix project had so much interest that all three phases for construction were basically being done together because of pent up retail demand for quality retail space downtown.  On the other hand some of our older strip malls struggle to survive and some of the old stand by retail chains have closed up shop for good.

I’m not sure how it will all turn out but here’s a short list of stores that are beating the odds.

Surprising Success: 10 Retailers Continue to Grow in Tough Times
By Christina Zarrello
Bucking the economic downturn, 10 retailers have found the recipe for success. Although many others are feeling the pinch, Aeropostale, Target, DSW and The Buckle have posted stellar financial results. These retailers and the others on the list have ambitious plans to open new stores throughout the remainder of 2008 and well into 2009. RIS News highlights 10 surprisingly successful retailers that are beating the odds and winning in the toughest economy in years.

Target: On October 12, the superstore announced ambitious plans to open 45 new stores, launched its first store in Alaska and debuted its 2009 prototype stores. Target’s new general-merchandise stores will be roughly 6,000 square feet larger than the current model. The new SuperTarget stores will be approximately 12,000 square feet larger than existing locations and pushes closer to the average size of Wal-Mart’s Supercenters.

Aeropostale: A favorite among teens and tweens, the apparel retailer plans to open 100 stores during the next 18 months. Aeropostale announced that its same-store sales rose 5 percent in September. Year-to-date, same-store sales rose 24.9 percent and total sales rose 32 percent to $480.4 million. The apparel retailer currently operates 565 locations nationwide, with average stores occupying spaces of 3,300 to 3,800 square feet in malls.

The Buckle: Month after month, this teen apparel chain posts impressive same-store sales increases. Despite operating 377 stores in 39 states, it gets little attention from the industry because of its relatively small market cap ($1.5 billion). In September, same-store sales rose 19.7 percent and for the five-week period ended October 4, total sales rose a healthy 26 percent to $72.8 million.

Family Dollar: The discount chain plans to open approximately 200 new stores in fiscal year 2009, which began in September. The company also plans to renovate 200 more units to its “concept renewal” format and plans to upgrade technology in about 1,300 stores. The discounter’s fourth quarter sales in fiscal 2008, which included the summer months when gasoline was at record highs and food costs soared, jumped 8.2 percent from the previous year to $1.8 billion.

RadioShack: Digital television converter boxes as well as AT&T post-paid wireless upgrade services may have given the electronics chain an edge with profits growing 8.4 percent in the third quarter ended September 30. In addition, sales rose 6.4 percent to $1.02 billion, while same store sales grew 7.7 percent. The retailer also posts solid sales of GPS navigation systems, video games and laptop computers.

DSW Shoes: The footwear retailer plans to open 10 locations across the country in October. The retailer’s plans are in line with its projected goal of 35 new locations in 2008. The 17-year-old chain operates 288 stores and supplies inventory to 381 leased locations including Stein Mart, Gordmans, Frugal Fannie’s and Filene’s Basement, as well as its Web site.

Unified Grocers: The largest wholesale grocery distributor in the western United States announced that it has reached a significant milestone by surpassing $4 billion in revenues for its fiscal year ended September 27, 2008. The company attributed 25.7 percent of its sales growth to customer business gained in the Pacific Northwest from the transaction with Associated Grocers.

Tractor Supply: The farm and ranch equipment retailer announced double-digit increases in its third quarter ended September 27, citing a 13.1 percent increase in sales of animal and pet products, seasonal heating equipment and emergency response equipment related to hurricanes. Sales grew 16.6 percent to $733.9 million, while same store sales grew 6.2 percent. The retailer opened 70 new stores in the first nine months and anticipates 21 new store openings for the remainder of 2008.

Ulta Salon Cosmetics & Fragrance: The beauty products retailer plans to add 180 stores over the next two years. The chain plans to open 80 stores in 2009, 100 in 2010 and expects to be a 1,000-store chain in 2017. Ulta currently operates 283 stores. The typical Ulta store is 10,000 square feet and located in lifestyle centers.

PriceSmart: The warehouse club announces that its same-store sales for September 2008 rose 15.3 percent. Net sales climbed more than 19.8 percent to $93.6 million in September from $78.1 million reported last September. PriceSmart had 25 warehouse clubs operating at the end of September, compared to 23 warehouse clubs at the same time last year.

Break In Snow Lets Us Get Back to Leaf Collection...

I have a long list of things I don’t like about snow but near the top is how it interrupted the City’s leaf collection schedule this year.  There are so many variables that go into staying on schedule for leaf collection that snow was the last thing we needed.  So thanks to the early blanket of white stuff many leaf piles sat buried, frozen and abandoned over the last couple of weeks leaving homeowners to wonder if all their hard work to rake would ever be rewarded.  Admittedly the original schedule is pretty much shot at this point but hopefully we’re catching a break in the weather and I know the crews have been busy making runs through the neighborhoods to vacuum up what they can as fast as they can. So please be patient as help for those piles is on the way (assuming mother nature remains cooperative).

I have had the good fortune (or was that mis-fortune) of managing leaf service for many years and in every City I’ve worked in it has always been one of the most challenging public services we offered. Expectations run high but with so many elements beyond our control, e.g., rate of leaf drop, quantity of leaves raked out, winds, frozen leaves, parked cars, snow, resident cooperation, things inevitably don’t work as out planned and the calls start rolling in.

We generally work very hard to not vary off our advertised schedule because as soon as you do that things can unravel in a hurry. I can pretty much guarantee that if you try to do a good thing and maybe send a truck out ahead of schedule to grab that one super-sized pile that is blocking visibility at an intersection the other neighbors will take notice and very shortly your phone will be ringing with reports of missed leaves before the truck is even back out of the neighborhood. You can try to tell them that you only grabbed that one pile because it was a safety hazard at the intersection and that you’ll be back for theirs later but that usually just leads to a bunch of new traffic hazards appearing as the leaf piles grow legs and walk their way into the travel lanes of the street too.

I hate to admit it but leaves bring out the worst in people.  I’ve sat at the end of the street to watch the leaf truck finish its pass only to see a late-rising resident frantically raking their leaves out behind the truck with the cell phone in their hand calling to report that we missed their leaves.

We try to allow ourselves some flexibility to handle the chronic property that just didn’t seem to want to play by the rules and technically we could play hard ball and stick them with a ticket but I just can’t in good conscience support writing tickets for leaf issues.  Sure, every city has some ordinance or another that could support writing a ticket for leaves but I’ve never felt that ticketing accomplished much value other than inciting ill will towards their City. We tended to save more time and aggravation by all parties if we just took care of the problem property and got back to our routes.

Leaf service is one of the few very visible areas that is a high touch-point for residents to see their City tax dollars at work. Most of what we do is out of sight and out of mind but leaf collection is front and center. That makes leaf service an area where we have a rare opportunity to earn the appreciation of our customers for a job well done or likewise if things don’t go well we can equally damage our reputation.

Because of the relative high-stakes of leaf service I always found it better to err on the side of the customer which is why in my previous cities we doubled our efforts to hand out information flyers, have on-line collection schedules with daily updates of our progress, frequent press releases/media updates, we created a 24 hour leaf hotline and we kept the dispatch office informed of where the crews were working every day so dispatch had better information to share with customers, and our supervisors personally handled a lot complaints with visits to the address to talk through the issues with the upset resident. Make no mistake about it, doing that is a lot of work but when so much of your reputation depends upon it we felt that we couldn’t afford not to do it.

At the end of the day we found that 95% of the upset residents could be satisfied with a little extra personal touch – many of them just felt that the City forgot about them and their leaves – and a personal call and/or visit to let them know where the crews were working and when they are planned to be on their street was all it took to resolve it. Of course, you’ve got to live up to your promises but if you do you can turn your critics into your biggest supporters.

This doesn’t mean there’s no role for enforcement, it’s a legitimate option to manage that last 5% but I would suggest that there are many other steps we need to look at before pulling out the hammer.

Asking The Right Questions...

In any business being strategic is as much about choosing what not to do as it is choosing what to do.  I find this especially true in local government where our mission tends to broader than a typical company.  I often refer to our mission as a mile wide and an inch deep because we have such a wide range of public services.  When I talk to my peers in the corporate sector I listen with envy as they talk about deciding to get out of this market or that production line because it wasn’t profitable.  Most of what we do isn’t profitable but we can’t choose what market to compete in or get out of.  Instead we’re asked to do the things that were not profitable in the first place but were too important to be left undone.   Of course money still makes the City world go round and that means we have to keep focused, fight against mission creep, and make sure everything we do is aligned with the goals of the community.

Aiming and sustaining the path towards our true north as a community is not easy.  Not a day goes by where our alignment isn’t challenged by unforeseen circumstances.  What we struggle with as a City is learning how to say no to good opportunities that may not be the best fit with our immediate strategic objectives.  I’m an opportunistic guy by nature so I find it hard to pass on possibilities that emerge along the edges of our mission and the political process also has a built-in bias towards pleasing the electorate which usually means saying yes even when the politician knows that they should say no.  But votes are a powerful incentive so over time cities inherit all those political add-ons under the heading of other duties as assigned.

During the City Council’s Strategic Planning Session in April 2008 a planning expert offered a very practical way to keep focused on the vital few rather than every last thing.  He advocated figuring out and agreeing on what he called your community’s top 5 to make or break decisions.  He suggested listing the critical questions facing our community that we have to get right rather than coming up with a list of solutions seeking a question.

I think most people understand that trying to do everything for everyone is the fastest way to not do anything for anyone but that level of strategic discipline is tough to muster all the time.  To help sustain that focus the planning expert advised us to figure out what our critical questions were as a City first and then build out the options for answering those questions.  Usually the temptation is to jump right into problem solving and solutioneering but the point is to make sure you’re asking the right question and solving the right problems.

In July City Council worked on listing the make or break questions facing the City and we’ve taken their comments and incorporated them into the larger community strategy framework that you see below.  There’s no rocket science to this effort, it’s just a way to try to use the questions to guide our thought process in setting priorities, allocating resources and achieving results.  The overall framework (chart) is offered as a tool for us to continually measure and test ourselves against in our effort to manage our way towards progress rather than dreaming a lot and hoping for the best.

It’s important to point out that this framework and our strategic planning effort is a work in progress.  It’s a never ending cycle of questions and answers and if you ever fool yourself into believing that you’re done, you will be done, as in stick a fork in that community it is done, finis, may it rest in peace.

The horizontal set up of categories working from left to right is all part of our alignment effort.  The problems down at the Crain Avenue bridge are a great metaphor for what happens when alignment gets off track.  Like laying ribbon rail we’re building this framework to get us aimed and running full steam ahead towards our community aspirations.  Face it, when results matter alignment is critical.


In the spirit of alignment I wanted to point out that we have roughly 7 mission critical objectives that have been defined by the Kent community and adopted by City Council over the last 25 years.  Those 7 theme areas appeared in community planning exercises over and over again, so much so in fact that they eventually came to define the core strategic objectives of the City and everything we do must be rooted in one or more of these categories.

The categories are listed in the left side of the chart as follows:

1. Fiscal health and economic development
2. Natural resources
3. Quality of life
4. Community safety
5. Communities within the City
6. City / University synergy
7. Governmental performance

To keep the focus on those areas I have recently changed the topic folders of the blog to match these community priorities.  I made the categories a little more blog like in terminology but otherwise they are all intended to align with our strategic objectives which means you can keep up on our efforts in these areas by browsing the respective categories on the blog.

Blog Post Categories
1a. City Dollars and Sense (City finances)
1b. Taking Care of Busines (Economic development)
2. Go Green (Natural resources)
3. City Living (Quality of life)
4. Safe City (Community safety)
5. Neighborhoods Matter (Communities within the City)
6. City University Stuff (City / University synergy)
7. City Service News (Governmental performance)

Obviously we (as a City) do a lot more than I have space or time to write about in the blog so the blog posts are not an exhaustive list of all of our activities in the topic areas but they are another good indicator of what’s going on and how we’re doing in making progress towards our community goals.

Another Update on the Crain Avenue Bridge Repair...

Progess is sometimes measured in small steps and according to the latest update from Public Service Director Gene Roberts and his staff, it looks like we’re about to take a baby step by opening the in-bound (or eastbound) lane of the Crain Avenue Bridge Friday evening.  It’s pretty hard to find much good to say about the train derailment, bridge closure and corresponding downtown traffic jam this past couple of weeks except that perhaps it did give us a evidence for the importance of the bridge to our City’s transportation network and seeing the traffic problems that followed the bridge closure I can certainly understand why the citizens committee made a recommendation to build a new bridge next to the existing bridge in order to keep traffic flowing during the bridge construction process.  Can you imagine 3 years of this kind of traffic congestion.

Here’s the latest update from our Engineering staff on the status of the Crain Avenue bridge closing. I know that everyone is anxious to have the bridge re-opened but the repairs to the sewer lines have been very challenging and as we’ve learned getting railroad cooperation is rarely easy but thanks to Gene Roberts and his staff it looks like there’s light at the end of the tunnel – and this time I don’t think it’s not an oncoming train.

Dave-

The sanitary sewer across the Crain Avenue bridge is anticipated to be completed sometime this afternoon or tomorrow morning. This means that the pump will no longer be required. As mentioned in an earlier email from Gene (12/4/08), we are planning to open the bridge for eastbound traffic only. The estimated time for the opening is 7:00 pm Friday. We will be setting up the necessary traffic control devices tomorrow morning along with activating the Crain/Lake/Water traffic signal to normal operation. We will also be sending out a press release this afternoon.

Thanks.

-Jon
Jon P. Giaquinto, PE
Senior Engineer

NOPEC Gas Pricing...

Back on November 10th I did a blog post about the negotiated gas prices that NOPEC  announced for this winter.  Since then, I’ve had a couple of follow up questions from residents that wanted to learn more about how to take advantage of the NOPEC rates.  Here’s the deal: Kent is a NOPEC community so everyone in Kent should automatically get those rates unless they specifically opt out or have opted out in the past.  In other words, if you think you can get better rates than those negotiated by NOPEC you are free to decline NOPEC participation but the thing is if your gas rates start to rise and NOPEC becomes a cheaper option you can’t re-up with NOPEC for 2 years without paying a penalty.  Here’s an example of a Kent resident who urged me to spread the word to folks about the NOPEC rates.

In case this situation applies to you, I thought it was worth sharing a real live example of the experience of a Kent resident to take advantage of NOPEC:

“Dave,

I don’t know why this program (NOPEC) is not publicized in any City publication or web site. Not knowing of this program has caused me and I am sure many other homeowners in Kent to sign up with one of the many natural gas suppliers listed on the PUCO “Apples to Apples” web site at much higher rates.

According to NOPEC they can only send information to Dominion gas customers if they buy their natural gas directly from Dominion and not a secondary provider i.e. MX Energy.  Any Kent homeowner that is currently under contract with a secondary provider has no way of knowing that the City of Kent offers an alternative. I only became aware of it through an editor’s comment in the “Sound Off” section in the Record Courier a few weeks ago. It then took quite a bit of searching on the web to find any mention of a natural gas co-op for Kent homeowners. I finally found mention of this on your blog. It listed the current rates but no other contact or registration information.
In my case my gas contract was due to expire in October meaning I had to get a new contract in September. Knowing that Ravenna and other surrounding communities have co-op programs I looked through our Tree City Bulletin and searched the web for information but found nothing. Because I was still under contract with a secondary supplier I was not contacted by NOPEC about their program. I ended up getting a multi-year contract @ $13.25 per mcf when I could have signed up with NOPEC for $11.88.  Now it will cost me $150.00 to cancel my current contract if I want to signup with NOPEC.
I should mention that in the summer of 2004 the City sent notice that they were getting out of the NOPEC program and instructed participants to find their own suppliers.  I have never seen an announcement that the City restarted the program.
Please get information out to the homeowners. Place a notice in the Record Courier, put it on the web under “Utilities” or “FAQ”, or a notice on the water bill, put it in the annual Bulletin. Again, NOPEC can only contact natural gas customers that buy their gas directly from Dominion. Homeowners that have signed up with a secondary supplier have no idea this program is available to them.”

I think he’s right, the City needs to do a better job of getting this information out to the public and I’m hoping this is a good way to start.
If this story sounds familiar here’s the main web site for NOPEC and here’s the phone number to sign up to take advantage of NOPEC rates 1-888-848-7914. And here’s some basic information from the web site about NOPEC:

The Northeast Ohio Public Energy Council, or NOPEC, is made up of 126 member communities, large and small, spread across eight Northeast Ohio counties. Voters in each of these communities approved the formation of NOPEC in November, 2000, by passing ordinances that authorized their local government to aggregate all utility customers within the community.

The concept of NOPEC is a simple one. By banding together into one large buying group, the communities gain leverage in the deregulated marketplace. The individual utility customers NOPEC represents enjoy the advantages of bulk buying power, professional expertise, and consumer advocacy on their behalf. With more than 600,000 potential customers, NOPEC is the largest public aggregation in the United States.

Q: How do I join the buying group?
A: If you live in a NOPEC community, you are automatically included, unless you choose not to be. Ohio has what is called an “opt-out” procedure. This means that all eligible customers of an aggregated community become part of the buying group unless they take specific action to opt out of the aggregation. An opt-out Notice was sent to every eligible electricity consumer giving him or her this option.

Q: What if I did not receive an opt-out Notice?
A:
There are several reasons why some customers may not have received an opt-out notice. Customers may have previously signed a notice from FirstEnergy that prohibits them from releasing a customer’s information to independent suppliers. Customers may have also been inadvertently excluded from the database acquired from FirstEnergy. Although this category only makes up about 4 percent of the entire customer base, NOPEC is currently working to identify these missing customers and give them the same opportunity to enroll in the program. Customers who did not receive a notice and want to join the program should call NOPEC at 1-888-848-7914.

Q: What if I change my mind?
A:
All consumers who do not opt out are enrolled for a period of two years, after which they will be given another opportunity to opt out without having to pay a cancellation fee. Consumers who wish to leave before the two-year period has expired may be subject to a cancellation fee.


Making Buying Local Easier and Cheaper...

Dan Smith may hold the title Economic Development Director for the City of Kent but all of us play one every day as we go about our lives making purchasing decisions about where to eat, where to get a hair cut and where to hire a plumber.  In the old days before the advent of the internet we tended to stay closer to home to buy what we needed because we liked doing business with people we knew and had developed relationships with in our hometown.  Did we pay a little more for something here and there because of it, maybe, but we didn’t necessarily know better and frankly hometown convenience and service was worth something.  With the explosion of the internet we can shop all over the world if we want to.  And we don’t limit what we buy to stores, we buy from people just like us on eBay. Lost in the mix has been that hometown touch but here’s a local Kent entrepreneur who’s looking to change that one shop at a time in Kent.

It’s always been pretty tough for the small business owner to compete for consumer attention with the big boys that have deep advertising and marketing resources.  The small town shop owner can’t pay for a billboard display but he/she can be in Rotary, Kiwanis or the Lion’s Club and have lunch with you every week to win your business the old fashioned way.  The small shops fought back on the strength of their local contacts and personal touch with us consumers.

But old fashioned can become irrelevant if we’re not careful and with your business on the line irrelevant is not something you can afford to be.  With that in mind, the internet may ultimately prove to be the great equalizer.  It let’s the little guy at least share the stage with the big guys if you look hard enough to find them.

That’s where social networking on the web began to reveal the untapped potential of the internet to be the next evolution of customer relationship building.  The internet has opened up a Tsunami of customer choices, which is good if you can figure out which is the best choice for you.  And that’s where entrepreneurs see the potential to combine trusted social networks with consumer choices by sorting out the choices for you — and even offering price discounts as well.

One new example of that is happening right here in Kent.  I received a note this week from an emerging new businessman who is looking to give his business networking idea a run the money.  He calls his web service Kent Campus Cash and while it’s starting with a student focus he’s hoping it will grow into the larger market of the whole community.

Here’s a peek into what he’s up to.

Hey Dave, I was searching through my Google search results and I came across your site. Looks pretty interesting. I am a Kent State student about to graduate in a week and I started my own discount website for the Kent community. It’s generally targeted to the students, but anyone in the community can use it. The URL is www.kentcampuscash.com. Our mission is provide an area where we can link the businesses around Kent to the community with one website.

Tony Paternite
Campus Cash LLC
440.281.3399

This type of service levels the playing field by taking the best of the new internet technology and linking it with the best of the old hometown business networks.  In this way it makes it easier (and cheaper) for you to play economic development director by supporting your local Kent business community.
Good luck Tony.

Another Update to the Crain Avenue Bridge Repair...

With the Crain Avenue Bridge repair work still underway the traffic on Main Street to head north on SR 43 has been very heavy.  I’ve seen the traffic back up all the way to Taco Bell on East Main Street trying to cut through downtown.   It’s important to remember that Main Street to 43 is actually not the posted detour route but intuitively it feels like it should be shorter to cut through downtown rather than using SR 59 to northbound 43 so a lot of folks are ignoring the detour posting but they’re paying a price in frustration as they hit the traffic backlog.  In the meantime the SR 59 detour bypasses the downtown jam and I’ve found it to be free flowing, especially since there’s no Crain Avenue bridge traffic to contend with.  I offer this bit of friendly advice since according to an update from Gene Roberts, Public Service Director, the soonest the bridge will be re-opened is December 12th.

Here is a report from Gene Roberts on the status of the Crain Avenue Bridge repairs:

The work progress continues to meet challenges below the Crain Ave. bridge. When the contractor attempted to push the sanitary through the old storm sewer a bend in the pipe prevented their progress. Today (12/4/08) CSX has provided an 8-hour window for the contractor to open cut under the eastern most rail to realign the sanitary sewer which may make it possible to connect the sanitary in one or two days.

What our current thought is once the sanitary sewer is placed back into gravity service and the pump will no longer be required we could reopen the bridge with lane restrictions as needed for the storm sewer work to progress. This may allow for an opening earlier then our current target of 12/12 (next Friday) but it will have the down side of traffic disruption of the bridge for an extended time period. One thought is to allow only east bound traffic which would provide for emergency response from KFD Station 2 to the northeast side of town. We will review internally with fire, police and engineering and with the CSX Contractor (Midwest Mole) prior to a final decision.

Destination Kent: The Chamber’s View...

The Greater Kent Area Chamber of Commerce and its members are truly the unsung heroes in our economic development battles.  Of all the cities that I’ve worked in the Kent Chamber is by far the smallest organization with the smallest budget but that doesn’t stop the Kent Chamber staff and the membership from making a big impact up and down the front lines of our local economy.  I rattle on a lot about Main Street, and I think they deserve every bit of it, but Main Street is just the new kid on the block; the Chamber has been the City’s partner for decades and much of what we enjoy today can be traced back to the helping hand of the Kent Chamber.  Sometimes we take those closest to us for granted and I wanted to make sure that the Kent Chamber was recognized for all it delivers to Kent businesses and the Kent community every day.

As we turn the page on 2008 and look ahead to 2009 I know that the Chamber will be needed for continued business leadership.  The Kent community has consistently said that it prefers small businesses over big box chains which is great but those small businesses often need a lot more help and that’s where the Kent Chamber steps in.  From pooled insurance to advertising and merchandising the Kent Chamber tries to do for the little guys what the big guys do for themselves.

The Chamber has been one of the greatest advocates for downtown reinvestment and when I read the Chamber Director’s column in his December Newsletter I thought it was worth sharing.

My thanks to the Chamber Executive Board and the staff for another great year in 2008!


Destination Kent
BY BILL HOOVER, CHAMBER DIRECTOR

When we book a flight, go on vacation, or even just go shopping, we usually have a “destination point” in mind. Sometimes it’s a geographic region, like the Outer Banks or Cape Cod. Sometimes it’s a local area, like Montrose or Chapel Hill. Sometimes it’s a specific store like Woodsy’s, The Works, the Black Squirrel Gallery, or a place to eat like the Pufferbelly, Ray’s or Franklin Square Deli.

One facet of developing Kent’s economy is expanding Kent’s image as a destination point. In many ways, we already are one. The places mentioned above certainly are, and there are many more: the Library, KSU Museum, MAC Center, Heritage and Franklin Mills Riveredge Parks, Kent Hardware and the Kent Stage, just to name a few.

Come downtown late on a Thursday, Friday or Saturday night and there are many popular destinations in sight. The objective, though, is to create a synergy where people come for one thing, and then stay for another.

A big piece of this is the creation of a critical mass. A recent, informal survey of local university students bore out the sense that they like Kent and find it a generally friendly place to be, but that they would like to have more places to shop, to go, and things to do to draw them downtown.

They tend to go to individual, specific destination points, but don’t linger for more. Not all that long ago, Kent, like other older towns our size, struggled to keep the storefronts occupied. Now the tide seems to be turning. When Lasso the Moon created a vacant spot, there were multiple applicants for the space. Our challenge now has become finding a place for all of the businesses that would like to locate in downtown Kent. The Phoenix Project will help by providing more retail footage, but demand has been so strong that the construction schedule has been rapidly advanced. The City being able to control an entire block for redevelopment, once the financial markets return to normalcy, can be another important piece of the puzzle.

Taking advantage of our “natural assets” is another way to create synergy. As the PORTAGE Hike & Bike Trail links up through downtown Kent with the Summit Metroparks and the Tallmadge Trails, the trailheads that provide access become destination points. Some time spent on the trails pairs up nicely with a visit to our unique shops and galleries, a pause for refreshment, and some evening entertainment.

Similar concepts apply to non-retail businesses. In a town that has largely been developed, we need to find ways to re-employ older assets as they go out of service. If there are places for emerging businesses to get started, Kent will be a destination point for putting new ideas to work. Our challenge is to have a place for them to grow and expand, and JEDD’s and JRS parks can help out here.

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