Taking Care of Business
December 20, 2006 |
Here’s the deal: we live in a time of such information overload that cities are degenerating into an endless sea of sameness. Everywhere you go is looking more and more like the last place you lived, which is good if you’re into a manufactured sense of mass produced redundancy but it’s not so good for inspiring that sense of pride that comes from recognizing what makes us unique and special. Branding is a process of separating, rising above the noise, “remarkabilizing” Kent in an entirely Kent sort of way. I’ve shared some of my favorite tag lines (built around a couple of the themes I see as Kent’s assets) to hopefully get you started thinking and sharing your ideas to add to the list — all in the name of building a Kent brand.
1. “Authenticity/Full Life/Real Life Experience Theme”
Living 360 degrees, All 360 degrees of life.
In living color. Technicolor
Color in a black and white world.
Life in 3D
No short cuts or rounded edges
In age of beige, Kent is Technicolor
Delivering on a promise to be genuine.
Authenticity is the sum of all our attributes
KENT : A place to go with everything on it.
Kent : Live like you mean it.
Something for each side of you
If you’re into it, so are we.
Down to earth unconventionality, unique, eclectic
No assembly required. No assembly desired.
Echt – genuine
Modus vivendi – lifestyle
Kent makes everything else look plaid.
Kent . Made from scratch.
Original vs. Sequel
Living your script not someone else’s.
Not a me-too city.
Kent’s a promise, not a promotion.
Wide Angle City
Something to prove.
Life Altering Events: Walking, Love, Moving to Kent
Authenticity doesn’t console, it shatters.
Head in the sky, feet on the ground.
No artificial flavors, No imitation flavors, No artificial ingredients
Not a pretender
Not a ready mix city
Not a museum, great art made in the street
Not A, THE
Live XL (extra large)
Full Throttle, Full Volume
Kent for life
Some city’s strike a pose (poser), Kent is straight up
Where memorable experiences are always within reach
Stop living a lie, move to Kent.
Unwilling to compromise? Same here.
Don’t compromise, improvise.
Kent, your invitation to life.
Tired of fads, come to Kent.
Close, but no Kent. There’s close and then there’s Kent.
Semper apertus – always open
Life takes Kent.
Every flavor of life.
We have 5 senses, use them all in Kent.
No place else offers more ways to go from Point A to Points BCDEFGHIJKLMNOPQRSTUVWXYZ.
2. “The Unconventional Theme”
Proud sponsor of unconventional living.
A city is known for the characters it keeps.
The Kent difference.
Right where everything else isn’t.
Different in all the right ways.
Life on your own tune/time.
Conformity is over-rated.
Reality is not created equal.
Kent, the difference is you.
Kent’s Characters…Yes, they’re real.
Kent …makes everything else etc., etc., etc.,
There are those that play the game. And there are those that change the way the game is played.
Kent : re-writing the book.
Uncommonly Kent. Different in all the right ways
Cure for a common case of suburbia
Kent : living proof that stability/suburbia/ is overrated.
No straight lines.
Off the wall not off the shelf.
Off the charts not off the rack.
Collaborative fission of coordinated individualism
Follow your folly.
Out of the Ordinary
Off the beaten path
3. “Kent Character Sub-Theme”
Kent-onality, power of personality
Here’s to the Characters.
4. “Leading Edge/Experimental Theme”
The Kent experiment. Be a part of it.
Life invented daily.
Kent reinvented daily
Exploring the Edges
Kent : Where today’s Marco Polo’s hang out.
Kent State Imagine theme
Kent remaking itself daily, be a part of it.
Antidote (alternative) to “been there done that.”
Kentropy – edge of chaos,
Life Out Loud
Kent : Imagination Playground
Living at the speed of life
5. “Future/Fun/Optimistic Kent Theme”
Kent : Right sized for fun.
Let’s do this.
Smile, you’re in Kent.
We share Kent. We share a future.
Savor the surprise.
Fun shouldn’t have an expiration date.
Kent . That’s what I’m talking about.
The City that wants to be great not big.
Kent . Start something. Anything. It’s up to you.
Kent : Destination Now
Kent . Go farther.
Life, improved daily.
Kent. Fuel for living.
Not small, fun sized.
Don’t have to be big to think big
Kent: Exploring life. Fulfilling dreams.
Someday begins in Kent.
Someday happens in Kent everyday. See for yourself.
Don’t wait until someday.
The little city that could.
Do something that hasn’t been done before.
Do what’s possible and try what’s not.
Nobody goes anywhere without us.
Kent : Exploring life. Fulfilling dreams.
Dreams made real.