In an era dominated by big box retail and 24-hour infomercials, the personal touch seems to be a lost art. Press 1 for billing…2 for a listing of our hours…3 for returns…4 for directions…5 to start all over again.
If you’re tired of feeling like the hamster on the flywheel, take solace in knowing that Kent’s mom and pop merchants offer first rate products with old time service.
Kent’s merchants may not have all the consumer data and merchandising formulas like the big guys, but that’s ok because it’s the local nuances and imperfections that give Kent’s shops their home grown sensibility.
It’s from that hometown heart that I share a notice from MOMS (aka Miracle on Main Street) announcing their partnership with the Main Street Gourmet to help raise funds and awareness of breast cancer.
I know that the MOMS announcement is hardly a newsflash since this is breast cancer awareness month nationwide, and I know that many of the corporate giants have lined up with their support too, but somehow I thought the MOMS free muffin offer on purchases over $50 had a great small town ring to it.
Sure, it’s part shameless promotion, but that’s part of the charm of mom and pop marketing — what they lack in style that more they make up in substance.
Moms and muffins, it doesn’t get any more home town than that.