Data. Data. Data. Retail is like any other business, it’s driven by the numbers. So one of the keys to success in retail is having the “right” numbers. Traditionally, cities rely on the demographics of the people that live within their jurisdictional boundaries to sell their retail potential, but as we’ve learned from the experts, retailers could care less about jurisdictional boundaries — what they care about is drive time to their store. Retailers know that drive time is a much better indicator of who will use their store and how much they have to spend. With that in mind, we hired Buxton Company to do a drive time analysis of Kent. Here’s the results.
The following pages are excerpts from the full report. To download the full report, Click Here (it’s a huge file so hang in there while it downloads)
Kent Trade Area 15 Minute Drive Time Map