A young woman in our office was vibrating with excitement this week after checking out the clothing, shoes, and accessories at the new Fig Leaf store on Main Street in downtown Kent. I had images of Etta James singing “At Last” as the young woman held her arms skyward saying “Yes! Finally!” that was punctuated with a Tiger Woods fist pump. What would provoke such a reaction from a twenty something in downtown Kent? You might be tempted to think a new bar but you’d be wrong. It’s a new store that features stylish woman’s clothing and all the accessories any fashionista would need to go with it. The Kent Fig Leaf store is the the 5th one the owner has opened in college towns so she knows what’s hot and what’s not. It reminds me a bit of a scaled down Urban Outfitters for women. Check it out.
Ron Burbick had a great ribbon cutting ceremony for Phase 1 of the Phoenix project a couple of weeks back and one of his first new stores has now opened their doors for business — the Fig Leaf.
Fig Leaf owner Lynne Francisco opened her first store in Athens, Ohio, in 1995 and 4 stores and 14 years later she has opened a boutique in Kent. The shop features trendy clothing and accessories for female college-aged women. The formula seems to be all about simplicity and class and the store is quaint and attractive.
Francisco clearly has a business model that works in college towns. Interestingly she does not advertise – she depends on word of mouth. So talk it up!
The clothes are reasonably priced. Tops average $20, while a pair of jeans will not run over $50. Figleaf sells clothing, purses, belts, jewelry and watches. Here’s a look at some of the merchandise and a happy Kent customer.
Good luck Lynne!