Whether you want to call it efficiency, effectiveness, collaboration or plain old common sense — the City, the Kent Chamber, Main Street Kent, College Town Kent, and the Burbick Companies have partnered-up to pool their efforts for promoting downtown Kent on a new one-stop shop web site: DestinationKent.com
The shared web site was inspired by a passion for all things Kent — but it was born out of the practical realization that there’s a lot of things going on in Kent and it’s becoming increasingly hard to keep track of them all.
Rather than each of us doing our own thing we thought it made sense to work together to make it as easy as possible for anyone interested in Kent to have a quick spot to get event information, find recommendations for where to eat and shop, and discover after-hours hang-outs.
The web site has the ability let you sort through your shopping and dining preferences and give you direct links to those downtown businesses, restaurants and shops that you’re looking for.
The site also keeps you current on latest news stories and comings and goings in Kent.
It’s a lot to take on in one web site, and it’s still a work in progress, but it’s a great start.
Early on we talked about pulling University events and activities into the site too but when we saw how much they have going on we figured we’d be better off providing a link to their web site rather than try to compress all that stuff into our site.
In the world of mobile apps web sites are not quite as prominent as they used to be but they’re still an important part of community portfolio.
We consulted with a lot of people and put a lot of thought into making sure the web site look and content captures the spirit and personality of Kent. Working on the front lines of that web design effort I can tell you that’s no easy task but I think we’ve tried to put as much of the heart and soul of Kent into the web site and hopefully that comes across.
Partnerships make sense and sound great — but it takes a huge amount of work to build consensus among people with often different tastes and preferences — so a big thank you goes out to Suzanne, Lori, Michelle and Heather who comprised the brain trust that spearheaded this giant step forward for downtown Kent.